What we do
These days almost anything is possible. If you can dream it we can do it. And while most projects don't fit neatly into lists or checkboxes, here's a rundown of some services we can do for you and your brand.
Social Media Consulting
Taming the technology landscape requires the right whip. Brandstorming works
with your team to develop a plan to connect with your target
audience. There are no cookie cutter solutions for social media, but there
are basic principles we can tailor to suit your internal needs and resources.
Below is a partial list of our services.
- Social Media Training (Blogs, social networks, podcasts, RSS, Search)
- Social Media Contractors
- Public Relations/Blogger OutReach
- Online Monitoring And Executive Summary
- Reducing PPC and SEO costs through blog marketing
- Social Media Marketing and Online Integration
- Sales Training (including Certified LinkedIn Sales and Recruiter Training)
- Blogger Boot Camp
- Community Mapping
- Viral Video creation
Brandstorming recommends a Brand Analysis Package for every new customer. Using automated tools, social networks, online research, and our knowledge of blogs and the online community, we assemble a comprehensive document detailing the what, who and how often your specific product or brand is discussed online.
The Brand Analysis package is a two-four week program that provides:
- Weekly summaries of online conversations
- Lists of online communities to serve as focus groups
- Industry trends (memetracking or coolfinding)
- Descriptions of product reviews and those of your competitors
- Suggested methods to interact with online ˇ°influentialsˇ±
- "Bottom line" summaries for quick reading and reference
- List creation for e-mail addresses, websites, and blogs to involve in product launches
- High-level strategic analysis of your online reputation
Brand Analysis can serve as a stand-alone document for internal decision making or as a ˇ°roadmapˇ± for promotional campaigns and product launches.
After the research is performed during Brand Analysis, a needs assessment is generated in relation to your social media campaign. Brandstorming reps follow the ICEP process, a change management and adoption system based on social business principles to identify realistic targets and meet them in a short time frame. The goal of the ICEP process is to identify the low-hanging fruit while building social expertise in your employees.
From selling ad space to sponsoring contests for blog communities, support of the blogosphere is a cost-effective and publicity-generating way to spread brand loyalty and learn more about the needs of consumers.
All blog marketing campaigns are not created equal ¨C and this is where specialized knowledge drawn from your brand analysis allows you to target the right communities. Understanding market segmentation is just as important online as it is for brick-and-mortar stores.
Instantaneous feedback is the boon and the danger in the era of personal media. Consumers can provide you timely information, or ruin a campaign with a ˇ°social media swarm.ˇ± Online monitoring of your product is the constant attention needed to create a baseline of customer behavior. Responding effectively to social challenges requires an understanding of what is normal, and what consitutes an emergency.
Online marketing strategies go by many names: blog marketing, new media, buzz, word-of-mouth, internet, interactive, and peer-to-peer. Ultimately, they all mean the same thing ¨C utilizing your brand to connect to customers on a personal level with a personalized message.
Brandstorming is successful with this type of marketing because we meet them where they live
In addition to data, our strategic consulting services give you high-level analysis of trends, promotional ideas and social marketing strategies based on your strengths. WeˇŻll give you roadmaps based on accurate and up-to-date word-of-mouth from people who already buy your product and know your brand.
Web Design & Development
Design is at the heart of our business. Our creative team has delivered quality projects for established Fortune 500 companies and exciting startups. Whether you need your look and feel revisited or hope to start from scratch, our imaginative team can do it. Below are just a few of the design solutions we offer...
Branding and Messaging
- Luxury Branding
- Silverpop Email Design and Development
- Blog Design & Development
- Social Design (Concept and Creative)
We are entrepreneurs at heart, so branding is one of our favorite activities. If you're launching a new product, service or company we can transform your thoughts into powerful visual and verbal messages. From creating your logo and tagline to designing your entire line of marketing materials, Brandstorming develops the focused brand message your big idea deserves.
- Logo Design
- Corporate Identity Standards & Brand Development
- Integrated Marketing Campaigns
- Promotional Materials